Resume

The evolution

See it live on dynamicmockups.com (opens in a new tab)

Timeline
Aug – Sep 2026
Shipped
Handed over on Thu 17 Sep 2026, live on dynamicmockups.com the week after
Team
Our CEO, the growth lead and sales, and the engineers who put it on the live site.

01What the page had to say

Not a new look. What the page says, and in what order.

The brand was new from August. In September the work was the content: what a visitor sees first, and what they take away from it.

Read why

Our greatest value had to be the first thing people see: Stitch, layouts and lookbooks with everything else.

The person who comes here, who are they? An enterprise, or a small shop with its own printer at home, in the pantry, in the garage. Either way it's one person deciding where the business goes, and even when someone sends them, they come to the site first to see what it is. They don't have time to read every feature.

Everything under the composer is planned from that visitor down.

The top of the homepage: the Dynamic Mockups header with its menus, Login and Start Free; the line 'Show every finished product before it exists.' over an orbit of product renders, and the composer with a prompt, Attach a design and Generate
The homepage as you land on it: the hero and its composer
  • The composer first, as we'd all agreed
  1. 01

    The hero and its composer, kept.

    Describe the mockup, attach a design, and it goes with you into the app

  2. 02

    The evolution: one design, five jobs, changed.

    Everything the product does, right under the hero

  3. 03

    Automate: integrations, the API and MCP, changed.

    All five jobs, inside your own store, app or assistant

  4. 04

    Who runs on it: three kinds of business, changed.

    Print shops, print-on-demand sellers and promo teams, each with their card

  5. 05

    Trusted by, with the reviews, changed.

    One figure, the businesses, and what they say

  6. 06

    Templates, by product, changed.

    Start from the products you already sell

  7. 07

    Questions, kept.

    Short answers, and there for search too

  8. 08

    Start free, kept.

    The page closes on the call to start

what I changedwhat I kept

The page, top to bottom, and what each part is for

02One design, five jobs

Follow one design into everything you sell.

At our kickoff, the growth lead brought a chain: artwork, mockup, many mockups, lookbook, social, video. I started it from the visitor's own design and made it the story the page is built on.

Read why

I proposed it as the first thing after the hero, because it's the core: not design, but the evolution of your idea.

It didn't start as wireframes. I drew it as a flowchart that travelled, with arrows from one step to the next, and the first version was nine steps in a row. Then our CEO pushed back, and rightly: the purpose of showing is selling, and automation isn't a step, it's the frame around all of it. Scroll is what makes something read as the step that comes after.

I made it universal rather than a page per business: showing a lookbook to someone who doesn't need one yet isn't a problem.

The story, as a structure · swipe to see all of it
The evolution, live: the homepage's own section, running here as it does there. Scroll through it.Or see it on the homepage (opens in a new tab)

For every design and product. Five jobs done.

Mockups, listings, posts, lookbooks and embroidery files, for every design and product you sell, in minutes.

MockAnything

Describe it. Get many products at once.

One prompt, as many manufacturable products and colors as you pick. MockAnything returns the set at once, about a second each.

The first proof Three tees, every color, before the customer hangs up.

Sell on store

List the whole catalog in one run.

Batch puts all your designs on every product and color you sell, about 100 mockups in 100 seconds, straight into Etsy or Shopify.

Your storefront Every listing live before the first order is printed.

Publish on social media

Hundreds of mockups, for every channel.

Layouts turns hundreds of mockups into posts, stories, pins and ads, each at the channel's exact size, in one download.

Every channel 32 sizes per mockup, one download. Motion Mockups adds the video.

Present to clients

Their logo on your products. One link.

Lookbooks put each client's logo on the products they asked about, gathered in one link or PDF, and tell you when they open it.

Every pitch Share one link. Opened, quoted, without a designer in the loop.

Ready for embroidery

Say yes to every embroidery order.

Stitch AI plans the stitches like a digitizer and gives you the embroidered mockup, the DST machine file and the production sheet.

Before you order The stitch count to quote every job from, and a file you keep.

The section 'Who runs on Dynamic Mockups.': a switch with Print-on-demand, Print shops and Promo and merch, and the print-on-demand card with a photo of a desk with a laptop, folded tees and a mug
Three kinds of business, in a section of their own below the story
  • Each kind of business gets its own card

03Pieces of interface, not images

Every job shows a piece of the product at work.

The design isn't uploaded, it's added onto the tee, and the card becomes the mockup.

Read why

Stitch actually sews on screen. Inside a screen, body text is drawn as bars and only titles, chips and buttons carry words, so nothing on it competes with the copy beside it.

In MockAnything, a drop zone made it look as if everything was born from an upload, and it isn't quite like that. So you type the scene, choose the product and drop the design into the prompt itself, with no loader in between. Switch the colour and the design stays where it is.

Our CEO said the lookbook animation didn't say what a lookbook is. I thought something like turning pages would, so the fan of cards became a book that opens along its spine and riffles through its pages. Its cover carries today's date and the season it really is, because a lookbook that reads "Fall drop" five days early is exactly what a print shop would notice.

And we only show what the product does. I hadn't shown one prompt making many mockups, because it couldn't yet. When our CEO showed me the app's new multiple mode, it went straight into the first block.

Each screen, second by second, while its block is on · swipe to see all of it

04Safe zones and ways out

A story you can step into, read, and leave.

The stage holds the screen while you read it. So it opens on a cover, and a hard scroll can't skip the first job.

Read why

In the first version, scrolling started the first step on its own, and a slightly bigger scroll had switched to the second before you'd read the first. So the cover serves as an intro without hurting the experience, with the five jobs as chips. The tray of chips is the map. It rides up out of the cover and stays.

A story that holds the screen has to give it back. I've arrived and I can leave, but while I'm there I can do what I want.

The stage, as you scroll through it · swipe to see all of it

05Released, and handed over

I asked whether it sells, not for permission.

At the last review I asked our CEO for an opinion, not a verdict. We agreed to release it, and that night the engineers had the whole page, ready to port.

Read why

Whether this sells is the key question, and if we'd missed the point completely, let's see what the point is. I'm biased, I look at this every day, and that's why outside eyes matter. Overall, we hit the mark, and I'd have released it that day.

Copy and layout stayed apart. I froze the layouts and sent the page, and while the words were written I kept fixing what didn't touch the content. Every slot had its length, a headline in two lines and a description in three, and the copy had a list of banned words and no em dash anywhere.

The handover came with one rule: don't change the design, the copy or the order.

The one thing I'd do differently is the copy. I can recognise when copy is bad, but not when it could be better.

The templates section: 'Start from the products you already sell.', with cards for T-shirts, Hoodies, Sweatshirts and Hats, each a photo, a name and two lines
Below the story: templates by product, as cards
The closing call on a lime gradient: 'Run Dynamic Mockups on your catalog. Start free.', a line about the first mockup and the next hundred, and Try it now
And the close: Start free
From the live page and back: who did what · swipe to see all of it

What I saw coming

Whatever someone arrives with.

  • Phones

    No pinning on a phone. The stage becomes a card with tabs that plays by itself and stops at the first touch.

  • Without motion

    With reduced motion, or without JavaScript, the page is complete and still, every job on its finished frame.

  • Heavy media

    Only the job on screen plays. The next one is warmed up ahead of time, and video stops when the tab is hidden.

  • A prompt before sign-up

    What someone types into the homepage isn't lost at sign-up. It goes with them, and MockAnything runs it in their new account.